Google Places is a free, helpful tool that gets your business found on local search results in both the Google Search Engine and Google Maps. Google Places can help raise awareness of your business and attract more traffic on your website (if you have one) and at your local place of business (if you have one).
Google Places is an ideal way to get listed on the first page of Google, which is tough to do when there are more extensive, established websites you're competing with for rankings. There’s no reason not to create a listing for your business in Google Places. It’s free and only takes about 5 - 20 minutes, depending on how much information you want to include in your listing.
When creating your business listing, be sure to use relevant keywords where you describe your products or services. When visitors to Google.com enter the search term “landscaper,” for example, Google displays landscapers in the same geographical area as the web visitor by using the visitor’s IP address and advanced search algorithms. So, listing your business with Google Places will help you gain visibility that you may not otherwise get in the Google search engine alone. But, Google Places doesn’t know to include your business info unless you create a business listing.
Even if you work from a home office, you can list your home address as a business and indicate that you meet customers or clients at their location. Also, be sure to upload images and videos that highlight your business or showcase your products or your work.
Another great feature of Google Places is the ability to add special offers to your listing, and that’s free too. Offers will appear alongside your business listing on Google Maps. Google users can print your offers and bring them to your business. Adding offers to your listing may help bring new customers to your business. Just enter a few lines of text for your offer, set an expiration date, and the offer is available within a few hours.
Here’s the step-by-step to get your listing in Google Places:
· Go to www.Google.com/Places
· Claim your Google Places listing
· Optimize for the most relevant keywords
· Add images and videos to engage the web visitor
· Create offers to entice new customers