Below is a great infographic that explains how much a website costs. But to get straight to the point, websites average about $1000 to $2700, depending on what type of website is needed. To some this might seem incredibly reasonable, to others it may seem expensive. After all, there are online web builders out there for entrepreneurs to make their own websites without any coding experience. Or copy writing experience. Or design experience. Or marketing experience. Do you see where I'm going here? As with most things, you get what you pay for. Certainly for some business owners those web-building platforms are fantastic resources. I've seen some websites built by the small business owner him- or herself and they are fabulous. I've seen many that are really disastrous and possibly detract business.
Here are four reasons to hire a professional web designer:
1. Custom design
When you hire a professional web designer, you know that your site will be uniquely created to suit you and represent your business. A good web designer understands your business and its services or products. He or she collaborates with you to understand your goals for your website. Online site builders can be easy to use with drag and drop elements, but they often restrict your ability to change a selected layout, colors, fonts, graphics and other components. There can be a pretty limited scope of customization. A professional web designer is not confined to these restrictions.
2. Brand cohesion
Your website is a representation of your business; an extension of your brand. The way your site looks, how a user navigates it, the consistency of your brand's color palette and fonts, the amount of text vs. white space, and using graphics that represent your brand are critically important in building and maintaining your brand. A professional designer has a strong understanding of these concepts and will make sure that your website reflects you business voice, vision and brand while optimizing the user experience.
3. Quality copy writing
Have you ever been on a website and been shocked at the number of errors in grammar, punctuation, or even spelling? Not everyone has a solid writing background, and that's okay. It's not okay to assume that you can write quality copy for your business website. This is not to say that all web designers are great copy writers either, but generally if they're not, they know to bring a copy writer to the table for that portion of developing a site. No professional web designer wants to be associated with a website that has poorly written copy. Professional designers also understand Search Engine Optimization (SEO), which is a technique to improve your website's rankings in search engines. A lot of this technique is in your web copy.
4. Website maintenance
Contrary to what some believe, a website is never complete. Websites require ongoing maintenance to keep them current and relevant to their industry. With ever-changing technology, a webmaster must remain up-to-date and knowledgeable of trends in order for a website to remain successful. A professional web designer provides this maintenance to ensure your site is updated and fresh.
Check out this infographic explaining why a website costs what it does...