![]() Are you curious about pay-per-click (PPC) advertising and if it’s right for your business? PPC advertising is different from traditional advertising because you only pay for your ad when web searchers click on your ad, hence the name pay-per-click. It’s also different in that the cost is based on competitive bidding with other advertisers and it’s geo-targeted to incredibly specific geographical areas. PPC is possibly the most cost-effective advertising option for you if you start with a small campaign, measure the results and adjust your tactics if necessary. Starting on a small scale helps you effectively track and manage the progress of your campaign, and still successfully manage your business if you should get an overwhelming response to your advertising (which just might be the best problem a business could have!). Here are some tips to get you started: 1. Understand PPC Conversions The proportion of customers who actually purchase your products/services from all those who initially click on your PPC ad is your conversion rate. Before you start your campaign, you need to do the math to determine how many conversions you need to make your PPC campaign cost-effective. It’s surprising how many advertisers spend significant amounts on PPC and don’t track conversions. This is the cornerstone of your campaign management. The goal is to have everyone who clicks on your ad become a customer or client, but that’s probably never going to happen. When your conversion rate gets higher, your cost per conversion gets lower. According to Hochman Consultants, in 2011 the average cost per click for advertisers was $1.04, the average conversion rate was 5.3%, making the average cost per conversion $19.74. But that’s just the average. 2. Start Small Select a small portion of your products/services, target markets or keyword terms for your initial campaign. Google AdWords will provide great data to understand what is working and what is not for getting web visitors to click on your ads. You can use this data to refine or expand your PPC campaign to improve its effectiveness in increasing your conversions. 3. Initiate Your Campaign When you set up your first campaign, it may seem overwhelming. At this point, don’t worry about some of the more minute details. Stick to the basics and establish your first, small campaign just to get yourself familiar with running a PPC advertising campaign. Run this initial campaign repeatedly to give it some time to gather enough data for you to review. Analyze this data carefully, and then you can try to change your keyword terms, add different locations, promotions, or products/services.
17 Comments
5/16/2012 05:10:12 pm
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked.
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8/24/2012 06:30:03 pm
I am not having proper knowledge related to PPC. It is used for ad campaign which help in improving traffic of our website.
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5/21/2012 08:40:37 pm
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6/27/2012 07:47:09 pm
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7/6/2012 03:17:26 pm
thank you for sharing and given knowledge about pay per click....it very nice article
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8/9/2012 08:13:28 pm
To determine the frequency distribution of each ad to an ad group there are three possibilities for maximizing clicks, conversions or alternate regularly. The first two options are automatically generated by Google when the latter is rather manual. It was to serve ads in a fair, at your leisure, without worrying about the click through rate or conversion rate. Today you can still do it, but only for a month. After that Google will take care of itself show the ad the more efficient one generating the most clicks
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8/19/2012 08:29:29 pm
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Gina Dow
8/19/2012 10:28:08 pm
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10/1/2012 06:34:18 pm
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10/3/2012 08:10:50 pm
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12/14/2015 08:28:39 am
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12/29/2015 02:08:20 am
Its important pay per click to advertise with best service management in the market for more leads.
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5/6/2019 09:32:41 pm
Thank you for sharing this article, am learning and done google adwords so this blog is helpful...
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