What is Inbound Marketing?

You may have heard the term "Inbound Marketing" and wondered what it means. Essentially, it's a non-traditional method of marketing that tries to attract customers by providing information that's entertaining, educational or inspiring. The concept is to avoid blasting your message to anyone who will listen and rather, provide valuable info that customers and prospects will actually be searching for. As a result, they search and find you, and ideally you convert them into customers. While there are still many benefits to traditional outboud marketing (especially if you consider different target markets), take a look at this infographic that explains inbound vs. outbound marketing... 

To view a more complete infographic, click here.