Brand identity is more than logo design. Just like a person's identity includes a name, a physical look, DNA and unique characteristics; a business brand's identity should encompass everything that makes the business unique. This includes a visual appearance like a logo, color palette, specific typography and imagery. But it can also include your messaging, your voice, your attitude, sounds, an overall design approach, and your engagement with your market. Your brand identity, marketing collateral and website should all work cohesively to attract consumers, deliver your message and showcase the unique value of your services or products.
Your brand identity and strategy is at the core of all of your marketing efforts. It should encompass the vision and meaning of your brand and also help you stand out from competitors in a meaningful and memorable way. Over time, your brand identity should become recognizable, convey the essence of your brand and foster a positive association with your brand when people encounter it.
The graphic design of your brand identity should be carefully planned and executed. The logo design of your brand will influence the perception of your business. At Dow Creative, we collaborate with you to design your brand identity so that it is durable enough to stand the test of time and flexible enough to be used in all marketing and media formats effectively. Our graphic design solutions will help define, develop and promote the essence and value of your brand. The graphic design of your brand identity includes a custom designed primary logo, secondary logos (when applicable), custom color palette, unique brand typography, full rights to all final logos and unique marks. The typical fee for developing brand identity is $350.
Contact us to schedule a brand identity consultation.