Your web design is often the first impression you give to your prospective customers. The Internet is a pressure-free environment for your prospects to explore your business, your products, your services and interact with your brand. Your website is your opportunity to be discovered and create a great first impression.
As the front line of your sales process, your website should attract visitors, present engaging content, demonstrate the value of your business and be visually appealling. It should also have logical and easy-to-use navigation and design and include clear calls to action to spark engagement, make sales or generate leads. If you fail to grab a customer’s attention with appealing content and web design, that customer is going to click over to your competitors website.
Dow Creative Solutions has designed appealing content and web design for a number of clients. We develop the content for your website based on your overall marketing strategy and what your target market is seeking. We’re here to help you understand the many options available for your web design and online marketing strategy and help them come to life. We design your site with user-friendly navigation and visual appeal, so your web visitors have a pleasant experience and a positive first impression of your business.
What's the point of having incredible web design if your website is never found? If the copy is poorly written? If the content lacks value for your web visitors? Your web design is critical, but so is your web content. Your content should be strategically developed to drive traffic, engage your market and provide value to them in a persuasive and relevant way.
Website copywriting should effectively communicate your brand’s message, highlight the benefits of your products or services and encourage visitors to take specific actions to connect with you.
Effective website copywriting will also deliver targeted traffic to your site. We carefully write and edit web copy to incorporate keyword selections based on a thorough analysis to optimize your website for search engines. The more traffic your website has, the more visibility your business gains and the more opportunities you have to build relationships with prospective customers.
Contact us to schedule a complimentary web design consultation.